JOOC Journal

The Power of Storytelling

When you start a business, whether it’s because you have a unique idea or solved a problem that affects you every day, there is one skill you have to master before you do anything else. You have to be able to tell a compelling story. Chances are, you've already told the sto...

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What is a Social Media Marketing Plan?

All companies have marketing plans, but many do not have a social media marketing plan. In today’s world, neglecting social media marketing means missing out on inexpensive/free advertising and exposure to key target demographics and ideal and likely buyers. Social media provid...

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